姚安| 册亨| 永福| 雅江| 甘德| 克拉玛依| 太仆寺旗| 钟山| 崇明| 李沧| 科尔沁右翼中旗| 射洪| 馆陶| 沂源| 黄岛| 大港| 天门| 保定| 抚远| 临汾| 平遥| 南漳| 成都| 炉霍| 偏关| 绥化| 蓬安| 建瓯| 宜宾市| 莎车| 临沭| 淄川| 合作| 明水| 肥东| 赤水| 九江县| 青龙| 阜康| 启东| 鲁山| 郎溪| 栾川| 凤山| 河池| 浠水| 兴安| 渠县| 苏尼特左旗| 桑植| 灵武| 民和| 泌阳| 阳谷| 德保| 寿县| 蒲县| 五大连池| 扶余| 珊瑚岛| 德清| 绥阳| 华池| 阳江| 商城| 麦积| 清河| 高唐| 新密| 隆回| 龙南| 普兰| 石家庄| 井陉矿| 美溪| 罗源| 乡宁| 包头| 商丘| 大同市| 大邑| 类乌齐| 三台| 泌阳| 高安| 蒙阴| 内江| 顺义| 苏尼特左旗| 陇县| 师宗| 万安| 那曲| 郏县| 南昌县| 修武| 白水| 宜黄| 唐河| 高密| 白山| 沐川| 唐海| 台前| 青龙| 铁岭县| 香港| 花垣| 奉贤| 图木舒克| 镇宁| 榕江| 原阳| 乌兰察布| 澄海| 衡阳县| 胶州| 海林| 闵行| 哈尔滨| 洛扎| 永兴| 灌南| 宾川| 五峰| 通山| 东沙岛| 唐山| 武宁| 南雄| 绥滨| 望江| 嘉祥| 博爱| 西平| 淇县| 库车| 阿勒泰| 广南| 大邑| 丽水| 启东| 德钦| 鹿寨| 临潭| 东营| 广饶| 高青| 寿县| 江华| 穆棱| 大港| 巨野| 建湖| 苏尼特右旗| 临川| 林西| 连山| 夏河| 惠安| 让胡路| 绿春| 容城| 定兴| 永兴| 大新| 延寿| 定州| 依安| 定远| 辽宁| 宜兰| 济源| 郑州| 南木林| 肇东| 南丹| 株洲市| 阿图什| 杨凌| 万安| 集美| 金寨| 鲁山| 浏阳| 裕民| 息县| 林芝镇| 阿勒泰| 青海| 古田| 石棉| 江城| 白山| 天水| 萧县| 九龙| 阜城| 灌阳| 鹿邑| 清镇| 通榆| 寒亭| 福鼎| 镶黄旗| 睢宁| 平乐| 延庆| 浦东新区| 桦南| 乌伊岭| 海林| 宁陵| 汕尾| 舞阳| 金寨| 尼木| 景县| 陆丰| 永定| 惠农| 山阳| 安阳| 淄川| 岳阳县| 塔河| 密山| 廊坊| 仙游| 工布江达| 衡东| 乌海| 达孜| 定结| 鄢陵| 乐都| 肃宁| 昌平| 安多| 林甸| 涞水| 元坝| 沂水| 茶陵| 陆良| 怀宁| 宝山| 东西湖| 广丰| 江门| 寒亭| 武昌| 桂阳| 蒙自| 集贤| 盱眙| 夷陵| 阿图什| 莫力达瓦| 浦北| 曲周| 环县| 忻州| 工布江达| 百度
Global EditionASIA 中文双语Fran?ais
Business
Home / Business / Macro

Homegrown brands gaining in popularity

China Daily | Updated: 2019-09-15 07:53
A Huawei logo is displayed at a retail store in Beijing on May 20, 2019. [Photo/VCG]
百度   柬埔寨商務部副部長HESokSopheak表示,東盟國家和香港間的貿易往來不斷加強,香港作為一個國際化平台,幫助東盟國家和中國內地進一步對接,促進貿易自由化的同時亦推動國際貿易發展。 百度 她表示,政府一直就現時的情況進行研究,對《緊急法》也有相關的研究,亦會考慮該法適用的因素和影響。 百度 一经查实,督促立行立改督查利剑出鞘,必见实效。 百度 西堤头镇刘快庄村龙腾道排 百度 西八千乡 百度 西罗园街道

China's homegrown brands are gaining in popularity among domestic consumers due to lower prices and rising cultural self-confidence, a survey from Nielsen showed.

"Driven by rationality, cost performance remains one of the most important reasons for consumers to choose domestic brands, even though they are more influenced by quality than price," said Justin Sargent, president of Nielsen China.

According to the survey, 61 percent of respondents said cost performance played a significant role in their decision to buy domestic brands. In the coming year, 33 percent of respondents said they would seek high-quality products and 26 percent said they would choose cheaper products that meet basic requirements.

National symbolism and consumer recognition of brands are key drivers for the rise in popularity of local goods. The clearer and firmer brand attitudes of domestic firms have won the hearts of consumers, the survey showed.

The survey found that male consumers living in first-and second-tier cities are more emotionally driven. Around 34 percent of respondents said they were more willing to support and buy domestic brands. In this group, 36 percent were men and 34 percent women, while those in the first-and second-tier cities accounted for 52 percent compared with 29 percent in fourth-tier cities and rural areas. In addition, 15 percent of respondents said they bought domestic brands because they recognized the brand spirit.

Consumers in first-and second-tier cities show a stronger willingness to buy domestic brands, which is buoyed by cultural self-confidence.

According to the Nielsen survey, 29 percent of those surveyed are more willing to buy domestic brands and products. Among them, 67 percent choose domestic brands because they are passionate about traditional aesthetics such as culture and symbols.

Domestic brands in the automotive, 3C (computers, communications and consumer electronics) and healthcare sectors may have more opportunities next year. Nielsen data showed that in the coming year, 51 percent of consumers would be more willing to buy locally manufactured cars. And 36 percent of the respondents said they would choose to buy better-quality products at relatively high prices, while 18 percent of them said they would be willing to spend more on products that reflect their social status.

Domestic brands intend to drive marketing efficiency by provoking positive memories and also through crossover collaboration and innovation to expand the word-of-mouth effect.

Nielsen's research found that 49 percent of consumers were attracted to domestic products that overstepped their traditional business and developed other sectors. Sixty-one percent of those surveyed expressed a strong interest in product and service innovation, and 37 percent said they chose domestic brands because of celebrity endorsement. In addition, 65 percent of respondents expressed a preference for MNC brands' products incorporating Chinese elements.

"In a consumer demand-driven market, brand owners need to pay attention to product prices, quality and brand building, while they need to place more emphasis on changes in consumer demand. Only products that meet customers' needs can swiftly gain consumer and market recognition," said Sargent.

Ou Zhen contributed to this story.

Top
BACK TO THE TOP
English
Copyright 1995 - . All rights reserved. The content (including but not limited to text, photo, multimedia information, etc) published in this site belongs to China Daily Information Co (CDIC). Without written authorization from CDIC, such content shall not be republished or used in any form. Note: Browsers with 1024*768 or higher resolution are suggested for this site.
License for publishing multimedia online 0108263

Registration Number: 130349
FOLLOW US
 
流水北苑 二宫火车站 美岭 薛岔乡 富林镇 七前 营田 甘坝乡 坪垭藏族乡
一牧场 福苑大酒店 名下 新坪镇 东陈乡 麻江乡 小报房胡同 迪庆藏族自治州 伦教木工机械城
西乡乡 长山 晋城县 上海松江区佘山镇 浙北大酒店 扶余居委会 南翔 学前东路 达麦乡 灵官庙
https://www.whr.cc/bbsitemap.htm